Overview:
The longest champagne bar in Europe at St Pancras International is the venue chosen by Lord Sugar to launch the latest task. But he is not buying the teams bubbly; he is setting them the challenge of raising awareness of English sparkling wine, which rivals champagne in quality, but not in market dominance. It is a real issue for the industry - can the teams devise a brand and identity for the British product to compete with cava, prosecco and champagne? Their marketing campaigns will be judged on merit by discerning wine industry experts.
Genre : Reality
Actors : Nick Hewer, Karren Brady, Lord Alan Sugar, Mark Halliley
Release Date : 2012-05-16
Duration : 60 menit
Rating : ⭐ 10/10 (1 votes)
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